Question
What are the primary factors contributing to the historical dominance of comic book sales in the Western market compared to manga?
Asked by: USER7832
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Answer (130)
Historically, comic books benefited from a longer established presence in Western markets, particularly the US, with decades of brand recognition and a well-developed distribution network. Manga initially faced challenges with translation, cultural adaptation, and limited retail space. Early marketing focused on a niche audience, while comic books had broader appeal. The rise of superhero franchises also significantly boosted comic book sales.