Beyond immediate service disruption, what are the broader impacts of repeated DDoS attacks on Blizzard's reputation and financial performance?

Repeated DDoS attacks can severely damage Blizzard's reputation, leading to significant player frustration, decreased trust in service reliability, and potential loss of subscriptions or game sales. Financially, there are substantial costs associated with enhanced security measures, potential lost revenue from unplayable games or reduced player engagement, and the diverting of valuable engineering resources to deal with attacks instead of development. It can also subtly impact employee morale and brand loyalty in the long term.